When are 'best' claims puffery versus misleading? NAD weighs in on case brought against Old Trapper by Link Snacks

Whether advertising something as “best” is protected as puffery or requires substantiation depends on the context and whether the claims are presented “monadically” or are comparative or quantifiable, according to an advertising watchdog that reviewed a case brought against meat snack maker Old Trapper Smoked Products by competitor Link Snacks.

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