A trend prediction that seems accurate is that production runs are getting shorter while the number of SKUs is increasing. This means we're producing more labels with dynamic designs that add value. Traditional printing methods like gravure and offset are no longer the best options. New technologies like digital, flexography, letterpress, and combi presses are now available. Which is superior? Is this question even relevant? During the LMAI Conference held in Jaipur on 20-22 July 2023, machi