Some industry experts have suggested high street stalwart Next might be interested in George, if it were for sale under licence.
“Next has been active in the licence sector recently, with Victoria’s Secret, Ted Baker for lingerie, Laura Ashley, and it was looking at buying Topshop,” one industry source told Drapers.
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“They are changing their business model and licensing is a part of this new change. Could Next take the license, supply themselves, then sell the goods back to Asda? It’s possible.”
There has been speculation that Next, which has been active in the licence sector lately, could also acquire George