What Ranfurlie Centres is doing to bring community engagement to life digitally
GM marketing shares the new platform investment helping bring gamification, mixed reality, tailored communications and offers to its retail customers
Building community engagement and loyalty through gamification, mixed reality activations and tailored communications is the name of the game for Ranfurlie Shopping Centres after investing in a new digital platform.
Ranfurlie Shopping Centres has been around for nearly 10 years and owns several large format centres in the outer western and southern suburbs of Melbourne in Victoria: Burnside Park, Cranborne, Tarneit and Manor Lakes. The shopping centre group is a subsidiary of Dennis Family Homes, an iconic land and housing development giant in Victoria, with locations acting as retail and activity complements to core housing estates.