Image via Getty/Kevork Djansezian
Behind most major artists are passionate fandoms. Rihanna has the Navy; BTS has the Army; Nicki Minaj has the Barbz; and of course, Beyoncé has the Beyhive. Celebrity fandoms go way back, but over the last decade they have become a social phenomenon. For every fandom, there are many social media accounts that dish out the latest news and updates about their favorite artist, with some of them attracting hundreds of thousands of followers.
Beyoncé Legion is one of the biggest and most influential celebrity fan accounts active today. It currently asserts itself as “Beyoncé’s biggest fansite” with more than 350,000 followers on Twitter. And over the course of 10 years, Beyoncé Legion has become the go-to site for exclusive Beyoncé content. Similar to Beyoncé herself, the Legion is clouded by mystery. While the site has appeared in many roundups, and the founder did a few interviews years ago, it’s still unclear exactly how it operates or how it amassed such a large following. In hopes of understanding how one of the biggest celebrity fan accounts works, Complex reached out to the founder of Beyoncé Legion, who agreed to speak to Complex only on the condition of complete anonymity.