What is V effect?
Korean media calls Kim Taehyung's power to be able to make a product sold out in every outlet and every country the 'V Effect.' "The hat is sold out everywhere," Baginskiy stated. "The double-chain boater is handcrafted in Kyiv from Ecuador straw, and even if we want, we just can't produce as many hats as K-pop fans want. But we hope it will come back to stock soon." Speaking of the Grammy-nominated South Korean group's global dominance, the designer said, "There are not that many people in the world who can impact the brand that much, and we have always been curious how the BTS-effect works."