What Is the Line App? Everything Brands Need to Know in 2021
Learn how you can reach large audiences in Japan and Southeast Asia with the Line app, a one stop shop social experience for users and brands.
Katie Sehl
April 29, 2021
The Line app is big in Japan. In the 10 years since its launch, Line has become the leading social platform in the country, with roughly 68% of the population on the app. Apart from YouTube, no other social network has been able to rival Line’s hold on the Japanese market.
Line started as a mobile messaging app, but has since evolved into a “super app” of sorts, with a mission to become the “life infrastructure” for its users.