Brad Rayl thinks people know what meat is and what it is not.
But for Rayl, a cattle rancher in Buhler, things are a bit complicated. Rayl is also on the board of a vegetable protein manufacturing company in Hutchinson — Kansas Protein Foods.
While he feels people already can recognize the difference between animal meat and plant-based meat, he also thinks it makes sense for manufacturers of products that do not contain animal products to clarify what they are actually selling.
"You ought to have a nutritional label and report to people what it is," Rayl said. "For those who don't want that (meat) in their diet, it's a good alternative."