Made-to-order fashion is giving garment waste the chop
Made-to-order fashion is giving garment waste the chop
Think of made-to-order fashion as a key manufacturing tool to reduce garment waste. Here we present those leading the consumption-reducing charge
Left, ‘Stones Best Bitter’ towel vest, by Adam Jones. Right, ‘Patchwork’ jacket, by Neith Nyer. Both available made to order at APOC Store
Capitalism, consumption and the allure of fast fashion has encouraged the Western world to splurge on far more clothing than it needs. According to Greenpeace, 300,000 tonnes of used clothes are burned or buried in landfill each year in the United Kingdom, and the average life span of a garment is only just over two years. Sometimes, overproduced garments never even make it to the shop floor. Clothes pile up in material mountains on landfill sites or in recycling centres, and their synthetic microfibres clog the seas (see our comprehensive guide to sustainable fashion for more information). When the world ground to a halt last year, garments also also stacked up in the storage units of retailers and the studios of fashion designers, losing allure and saleability as the seasons changed.