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To mark the arrival of Disney’s
Cruella in cinemas and on Disney+ with Premier Access on 28 May, Westfield has teamed up with Disney UK to celebrate the return to big, bold fashion with a new creative campaign: Fitting In Is So Last Season. The campaign will run across media channels including OOH, print, digital display, social and in-centre touchpoints including an artistic installation from street artist Mr Oliver Switch, inspired by the film. The campaign celebrates a fashion revolution, in the de-vilish spirit of “Cruella,” to a stylish comeback to the world of shopping.
More famous faces join the digital campaign to showcase the punk rock style of the new movie where ‘fitting in is so last season’. Winner of Rupaul’s Drag Race UK, The Vivienne, Instagram star Dina Tokio and influencer Susie Lau will go from ‘drab to bad’, as they style their #InnerDeVil in outfits inspired by the fabulous villain herself all sourced from Westfield’s extensive array of fashion retailers. The content will run on OOH and Instagram, amplified with a bespoke De-Vilish Cruella filter for consumers to take on their own styling challenge to reveal their #InnerDeVil with the chance to win one of 10 £250 gift vouchers to spend at Westfield.