West Virginia University researchers making sure residents get timely, accurate COVID-19 vaccine information

MORGANTOWN, W.Va. (WV News) — West Virginia University researchers are focused on making sure residents get timely, accurate and scientifically sound information related to the COVID-19 vaccine. The vaccine began arriving in West Virginia on Dec. 14.
The PIC Research Lab, a cross-disciplinary unit created by the WVU Reed College of Media was awarded a contract with the West Virginia Center for Rural Health Development to perform COVID-19 messaging analysis. This will help guide the development of a communication campaign developed by Digital Relativity, a Fayetteville company, also contracted with the Center for Rural Health Development. 
“CDC guidance and vaccine timelines are always evolving,” Julia Daisy Fraustino, PIC lab director in the WVU Reed College of Media, said in a release. “On top of that, there is a lot of confusion and misinformation nationally about the safety of the vaccine. Through this investigation, we are able to better understand the concerns of West Virginians specifically and inform communication planning that builds confidence in the vaccine.”

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