"It’s high time people don’t feel guilty about the environmental impact their period is having," Parfrey said. "We want people to be proud of their period and to do it their way. Our menstrual cycle is the most natural thing in the world and the products we use to facilitate it should reflect that."
Riley's subscription boxes start at €6.90. For every box sold, €1 goes to Development Pamoja, a registered Irish charity based in Kenya. This initiative supplies sanitary products to young girls, and stocks the development's medical clinics.
The conversation around period products in Ireland is certainly shifting. Claire Hunt of Homeless Period Ireland welcomed Riley's contribution to the growing movement.