Most TikTok trends won’t change your life. Sure, the dances are fun, but you can
probably get by without them. More recently, however, the platform has been influencing the way we shop and the latest breakout success is the weighted Hula Hoop.
You only have to look at the success of CeraVe cleansers and The Ordinary’s AHA+BHA mask – both of which received heightened demand after TikTok reviews – to see the platform’s influence. The unique TikTok algorithm highlights creators regardless of their follower count, thus creating a space where products can go viral in a matter of hours. All it takes are a few videos singing its praises and a product can sell out at an international level.