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WEBINAR: Terragon, Facebook to tell digital advertisers how to thrive without third-party cookies
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By Prince Osuagwu
Foremost data and analytics company, Terragon, will tomorrow host a webinar aimed at preparing digital advertisers against future without third-party cookies. The webinar is in collaboration with social media giant, Facebook and PricewaterhouseCoopers, PwC.
The webinar which holds tomorrow, is themed:
Online Advertising in a Post-Cooking World: Delivering personalised Ads with the Terragon CDP and Facebook Conversions API.
It is open to brands and advertisers across various sectors, including e-commerce, finance, FMCG among others.
Vice-President, Marketing and Strategy at Terragon, Osarugue Awani said: “At the end of 2021, third-party cookies would be completely phased out; and with advertisers largely reliant on these third-party cookies to successfully deliver, track and attribute personalised advertising, this impending reality poses a significant threat to effective digital advertising.