It turns out, this isn't a high priority for Kia.
The 2021 Kia Telluride is a smashing success, proving that the Korean automaker can break into new segments with a class-leading product. Though the Telluride excels as three-row family hauler, its unibody construction leaves a lot to be desired for off-road enthusiasts. Speaking to the Australian media, Kia has hinted at building a more rugged body-on-frame vehicle to rival the Toyota Land Cruiser and a proper pickup truck, not just a rebadged Hyundai Santa Cruz.
The viability for either of these projects in the United States was always dubious at best, but a recent interview with CarsGuide may pour cold water on either model happening at all. "There would be a lot commonality for ute-based large SUVs," said Kia Australia General Manager of Product, Roland Rivero. "But for now, with resource and prioritizing of numerous global projects, that would be lower on the list."