Models Omphile and Tebogo in Native Nylon corset tops. (Image supplied by Melenial Media on behalf of Native Nylon)
As the Covid-19 pandemic has ushered in new consumer mindsets while accelerating the digital bulldoze of brick-and-mortar stores, fashion e-commerce is seeing a boom.
Zando and Superbalist remain two of South Africa's biggest fashion e-tailers, but they may soon face competition with the emergence of new online fashion portals.
is an e-commerce fashion retailer that launched on in October, and on 24 November 2020, SA officially welcomed Native Nylon - a new fashion e-commerce brand for - and by - women.
The Covid-19 pandemic has undoubtedly changed the way we shop, as digital contagion has spread over the past few months. Between the anxiety and protective admin that comes with physically visiting a store, and the months-long global lockdowns that fast-tracked multiple store closures, 2020 became the year that eCommerce's boom would become most apparent.