The best-kept secret at the
Washington Post is not who will replace Marty Baron as executive editor. It’s who runs the
Post‘s Peloton account.
Reports of the
Post Peloton account have bouncedaroundonsocialmedia for a couple of months. People seem most likely to encounter the
Post Peloton account when they unexpectedly receive a “high-five” from it after completing a workout or hitting a milestone. (As the partners of several
Washingtonian employees have patiently explained to me, Peloton users can buy a subscription from the company that allows others to congratulate you when you accomplish something.)
Having a presence on Peloton is in line with the Post’s engagement goals. As Emilio Garcia-Ruiz, then a