The mandate includes online and traditional media duties for the brands.
24 May, 2021 - 06:36 PM IST | By indiantelevision.com Team
Mumbai : Wavemaker, part of GroupM and WPP has successfully retained the media responsibilities for the beauty leader L'Oréal. Wavemaker has been the media AOR for L’Oréal since 2010.
The multi-agency pitch saw participation from other leading agencies along with the incumbent agency Wavemaker. The mandate includes online and traditional media duties for the brands.
Speaking on retaining the business, Wavemaker, CEO- South Asia, Ajay Gupte, CEO said, “Retaining L’Oréal in the 12th year of our association and continuing this partnership is a huge testament to our services and efforts. I am excited to strengthen this relationship further and partner with L’Oréal in their transformative business journey. I am certain with our digital first & data led approach clubbed with best in class media services, we will be able to accomplish L’Oréal’s mission of creating an innovative and responsible beauty brand”.