Rotana has signed on some of the Arab world's biggest music artists including Egyptian mega-star Amr Diab, Saudi Arabia's Mohamad Abdo and Lebanon's Elissa.
In 2018, Prince Alwaleed’s Kingdom Holding Company and Rotana Group invested $266.7 million in music streaming service Deezer in a private placement that valued the company at around $1.10 billion, analysts said at the time. Alongside the deal, Rotana and Deezer also signed an exclusive long-term agreement to distribute the music company’s Arabic digital audio and video content across the region.
"The Middle East and North Africa region is among the most culturally dynamic places in the world today, with burgeoning musical scenes and dramatic consumption growth," Simon Robson, WMG’s president of international and recorded music, said. "We’re especially excited about the opportunity to both expand our profile in the region and to bring these amazing artists to audiences across the globe.”