at 11:03AM
Warner Music China has announced it is expanding its mainland-born hip-hop imprint, Juuice, across the Greater China region.
An official press release stated the strategic move “will see WM China extend its focus on and commitment to the vibrant hip-hop scene within the territory, and will serve to elevate the music of its artists to new heights.”
Juuice is currently home to the lilkes of Ty. and Deng Dian Guo. Further to the label’s expansion, the first flagship artist to join it will be Bohan Phoenix [pictured], an influential Chinese hip-hop megastar and rap pioneer.
Speaking about his signing, Bohan Phoenix said: “I’m thrilled to join Warner Music China and the Juuice family. They work with some of the greatest talents in the genre, and I’m so excited to become part of the roster. I can’t wait to continue my work building bridges between East and West through music in the months and years to come.”