Courtesy of Madison Campbell
Leda Health cofounders Madison Campbell and Liesel Vaidya published '80s-inspired portraits.
The photos were taken at JCPenney for only $14.95.
The portrait was noticed by prominent VCs like Alexis Ohanian, who said it was "spectacular."
Most professional photos of startup founders look exactly the same: button-down, boring background, blank smile.
But maybe it doesn't have to be that way. What if founders were free to don neon pink sweaters? To physically embrace their cofounders? To dress like the '80s never ended?
Madison Campbell and Liesel Vaidya are proving that they can. When Campbell, cofounder of Leda Health, found a Groupon for cheap JCPenney portraits, she was "immediately reminded of my youth at school picture day" and knew she had to do it.