The social network favored by young audiences is used by more than 100 million Americans.
Walmart and Oracle are in the process of purchasing TikTok's U.S. operations. On Dec. 7, a federal judge blocked President Donald Trump's attempts to ban TikTok. Both Walmart and Oracle would have a financial stake in the platform.
In late October, TikTok created a channel for Shopify merchants to help them connect with new audiences through the video-sharing app's business functions.
Blake Chandlee, TikTok's vice president of global business solutions, said in a statement that creators and brands "have found a creative outlet to connect with audiences through TikTok LIVE."