WA Liberals' unconventional election launch shows Zak Kirkup taking a high-risk gamble with MPs' futures

Zak Kirkup's unconventional election strategy leaves WA Liberal MPs fearing a brutal response
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MarMarch 2021 at 10:06pm
WA Liberal leader Zak Kirkup has reset his campaign and is now focused on the risk of a Labor wipe-out.
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Unprecedented times call for unprecedented measures.
That was the message Zak Kirkup gave to his fellow Liberals, less than a week after he stunned colleagues and supporters by conceding his election campaign was doomed to fail.
"I appreciate the language I have used is controversial and unconventional," the Opposition Leader said as he officially launched the Liberal campaign, just 12 days from the election.

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