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Voyant Launches Break-through Campaign with The Craig Group
February 5, 2021 GMT
HOUSTON & AUSTIN, Texas--(BUSINESS WIRE)--Feb 5, 2021--
The Craig Group and their new client Voyant, today announced the launch of a category defying video campaign targeting independent financial advisors. The hilarious campaign shines a light on the extraordinary situations financial advisors find themselves in with clients. The media is micro targeting financial advisor audiences and is already seeing a 25% conversion rate. Voyant is a software as a service company headquartered in Austin, Texas, and is a leading provider of financial planning and wealth management solutions around the globe. Today, more than 2,000 financial and human capital management firms use Voyant to differentiate their financial planning services. With a set of fresh and humorous videos demonstrating different scenarios in financial planning, Voyant is approaching the market with its media partner, The Craig Group, in a unique and differentiated way.