Vodafone: new positioning responds to growing interest in issues like sustainability
Vodafone has unveiled “Together we can” as a new global brand positioning that “celebrates what the human spirit can achieve when combined with technology”.
The British telecom company is looking to position itself beyond mobile telephony as a broader technology business and has used New Commercial Arts, the London-based agency start-up, for the strategy and the campaign.
Vodafone launched “The future is exciting. Ready?” as its previous brand positioning only three-and-a-half years ago in October 2017 and Anne Stilling, the global director of brand and media, said the company decided to update the positioning “faster” than planned because of the coronavirus pandemic.