Vivo and ZEISS announce global long-term strategic partnership ahead of X60 launch, to set up vivo ZEISS Imaging Lab
vivo already started teasing the launch of its upcoming X60 series which will feature ZEISS optics. vivo and ZEISS today officially announced a strategic long-term collaboration aimed at jointly promoting and developing innovations in the field of mobile imaging technology.
vivo and ZEISS have unveiled plans to create vivo ZEISS Imaging Lab, a joint R&D program to innovate mobile imaging technology for vivo’s flagship smartphones. In addition to the joint R&D program, the companies will launch the “vivo ZEISS Master Photography” campaign to promote the vivo ZEISS co-engineered imaging system and to inspire users to enjoy their creativity with vivo’s flagship smartphones.