Visitors Bureau Shows How Del Norte Tourism Fared During Pandemic
Paul Bunyan and Babe the Blue Ox's home, Trees of Mystery, is often featured in tourism promotions for Del Norte County. File photo: Andrew Goff
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John Mayer’s sojourn down Howland Hill Road for Land Rover may have been one of the more significant plugs for Del Norte County last year, but it was one of many.
The advertorial exposed Del Norte to a different audience and continues to have an impact with posts on Instagram and Facebook, said Lynette Braillard, founder of LuLish Design, the agent of record for the Crescent City-Del Norte County Chamber of Commerce and Visitors Bureau. But that ad was part of an overall increase to the Visit Del Norte website through promotions in Visit California, Google, the North Coast Tourism Council and other outlets, she told the Crescent City Council on Monday.