autoevolution
30 Apr 2021, 8:35 UTC ·
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Something Mercedes-Benz would have never done: a couple of fastback coupés for the W114 and W123 model series. During the late sixties and the seventies, Mercedes-Benz never took the risk to leave the pattern of the so-called “three-box” design. Well, what if...
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It’s all about the message an image has to express. When you are Mercedes-Benz, and your purpose is to conquer the upper layer of the automobile market safely, you simply do what has to be done. During the last quarter of the previous century, the “three-box” or “three-volume” body design had already become a must-have asset for any luxury automobile manufacturers. Its suggestion is simple to understand: three is more than two, and luxury is always about “more.”