In 2023, vinyl records witnessed an unprecedented resurgence, recording a 12% sales surge—its highest in 30 years. Taylor Swift dominated, leading with '1989 (Taylor's Version)' as the top-selling vinyl. The Rolling Stones returned strongly, while UK artists fueled 40% of vinyl sales. Initiatives like Record Store Day revived interest, aligning with HMV's London flagship reopening. CDs showed resilience, led by Take That's 'This Life', surpassing 100,000 sales. Dr. Jo Twist praised the market's resilience, emphasizing diverse music enjoyment options amidst streaming trends.