Wednesday, 19:28, 06/01/2021
As many as 40,000 mom-and-pop stores nationwide have been digitalised thanks to the VinShop mobile app developed by Vietnam’s biggest conglomerate Vingroup.
As many as 40,000 mom-and-pop stores nationwide have been digitalised thanks to the VinShop mobile app. (Photo: vnexpress.net)
The Southeast Asian country is currently home to 1.4 million mom-and-pop shops and over 9,000 traditional markets, which serve 85% of the consumption demand of local people. However, their out-of-date business operation could affect consumers’ shopping experience as well as the market development.
VinShop, the first in Vietnam to employ the Business to Business to Consumer (B2B2C) model, addresses inefficiencies in the supply chain by offering thousands of traditional store owners a digital platform where they can order fast-moving consumer goods from suppliers and vendors.