Hundreds of angry vegans have accused Vimto of 'taking a step backwards' after it announced it was altering the recipe of its iconic squash drinks to include Vitamin D from 'animal products'.
The British-based drinkmaker announced that they would be adding Vitamin D to their popular fruit juice from this month after Public Health England endorsed a daily supplement of the vitamin.
However, the move left hundreds of fans of the brand in uproar as their website stated the D3 fortification, which tends to come from sheep's wool, would make the drink no longer suitable for vegans.
One vegan went as far as to start a petition demanding that Nichols PLC, the company that produces Vimto, to revert back to their vegan-friendly recipe.