May
4, 2021
3 min read
This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.
This story originally appeared on Cine Premiere
Soriana, the Mexican supermarket chain, launched its new campaign titled
"Soriana, that of all Mexicans" on social media and television. However, this campaign has broken conventions, as they bring back one of the most important figures of the Golden Age of national cinema:
Mario Moreno "Cantinflas" . Go right now, at the top of this note, the supermarket commercial!
Through a statement, the Soriana company recognized this work as a feat in its business strategy due to the fact that for the first time in our country the famous