VIDE Continues Momentum with New Hires, Products, and Markets
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NEW YORK, NY – VIDE, a Manhattan-based Premium Canned Cocktail company announces strategic new hires, products, and expansion plans. Alongside distribution powerhouse, Southern Glazer’s Wine & Spirits, the nation’s largest wine & spirits wholesaler, VIDE unveils expansion plans into South Carolina, Florida, California, and Nevada. In addition, VIDE is expanding its northeast footprint with Allied Beverage, catering the recent rise in demand for RTD cocktails in New Jersey.
VIDE continues to innovate across its spirit-based, premium canned cocktail portfolio with the addition of 4 new SKUs: Peach Vodka Soda, Mango Vodka Soda, Grapefruit Tequila Soda, and Pineapple Tequila Soda. The company also released a Vodka Soda Variety 8-Pack, housing all four vodka SKUs in one convenient offering. “Consumers now more than ever look for convenience, good value, and variety. The introduction of the variety 8-pack has given our consumers just that,” says VIDE Co-Founder & COO Sal Campisi. On the introduction of the tequila SKUs, he adds, “appealing to tequila drinkers, in addition to vodka drinkers, has been a priority for us since launching the brand. We’ve partnered with the most awarded distillery in Jalisco, Mexico to bring our vision of quality, transparency, and convenience to the tequila soda drinker.”