The coronavirus pandemic has accelerated a shift in digital advertising spend toward Google and Facebook
Youth-focused publishers Vice and Refinery29 will publish localised versions of their content in Australia under a new deal with Pedestrian Group.
The new deal will see Vice and its sister publication Refinery29 operate as separate websites within the Pedestrian Group, which also publishes PedestrianTV, Business Insider and Gizmodo in Australia. Vice’s TV digital channel, which is run by SBS Australia and Vice World News in Australia and New Zealand is not part of the deal.
Why is the deal happening now?
Vice has operated in Australia since 2014 but has been hemorrhaging staff over the past two years, going from 50 to just two employees in June 2020.