TVFORMATS
ViacomCBS Global Distribution Group’s Format Mix
Tough as Nails and
Wheel of Fortune, Jeopardy! and
Top Model, alongside adaptation opportunities for scripted series such as
Why Women Kill,
Ray Donovan.
On what’s been trending as of late, Paul Gilbert, senior VP of international formats for ViacomCBS Global Distribution Group, says: “At the beginning of Covid-19, everyone was looking for formats that could be produced from home using Zoom technology. The interest in using Zoom seemed to have lessened pretty quickly and production seems to have gone back to ‘normal’ with Covid restrictions in place.”
Tough as Nails has seen a good amount of traction in the marketplace, Gilbert says. The series challenges everyday Americans’ strength, endurance, agility, mental toughness and life skills in challenges that take place at real job sites. “Through a recalibration of typical competitive reality success metrics,