Packaging Substrate / Materials: Paper
Not just a juice brand, but a lifestyle philosophy embodied in a bottle. These cold-pressed detox juices encourage us to enjoy every moment and live our best lives. FOMO (Fear of Missing Out) is the scourge of modern life. It’s that nagging feeling that in some mysterious ‘other’ place people are having the time of their lives, while we’re stuck in the mundanity of ‘here’, missing out on those magical moments.
Veivi represents an important first step in self-care. By electing to miss out on something, you empower yourself and your choices. JOMO (Joy of Missing Out) is the cornerstone of the Brand philosophy: encompassing mindfulness, and a complete focus on the here and now, banishing the fear of being “out of the loop”.