Update 1:00 pm:
In a press conference about the Take Your Shot Oregon Campaign, Stanford Global Projects Center Executive Director Ashby Monk—who collaborated with the state on developing the campaign—said he hopes the campaign will increase vaccination rates by at least 20 percent and possibly up to 40 percent. That number is based on results from similar campaigns that have been conducted in the private sector.
“This is an experiment, so we’re going to hope for the best and use all the science we have to influence the design,” Monk said.
Governor Brown also acknowledged that the recent lifting of mask requirements for fully vaccinated people has been difficult for businesses who now have to verify proof of vaccination for people who want to forgo wearing a mask. Brown announced that when 70 percent of Oregonian adults have received at least one dose of the COVID-19 vaccine, she may lift the vaccine verification requirement and allow people to go maskless in businesses without having to prove their vaccination status, pending guidance from the Centers for Disease Control and Prevention (CDC). The state is expected to reach the 70 percent target by the end of June.