Obi Asika
Founder Obi Asika will continue as co-head of the UK-based music talent agency with a talent roster that includes Alesso and Bugzy Malone.
UTA has acquired the U.K.-based Echo Location Talent Agency.
Terms of the takeover deal were not disclosed, but company founder Obi Asika will continue as co-head of the London-based music talent agency alongside Neil Warnock as UTA grows its global music footprint. The acquisition brings on board Echo’s top artists across electronic and hip-hop music, including Alesso, Bugzy Malone, Chase & Status, Davido, Diplo, Galantis, Gorgon City, Giggs, Hannah Wants and Wizkid.
“Obi and his team have built an impressive business and have done excellent work taking their artists to the next level,” UTA CEO Jeremy Zimmer said in a statement. Asika will report to UTA co-heads of worldwide music Samantha Kirby Yoh and David Zedeck.