By the time Black Friday hit, things were a disaster.
March-Carroll used to have one full-time person handling customer service.
Now, she has three.
Angry emails are coming in faster than the packages are going out — more than 300 in one day, alone.
Many customers are demanding refunds.
That hurts Marsh-Carroll's revenue and her reputation.
"I have to pay to ship it. I have to pay to ship it back and I lose a sale," she said. "The thing is, we have no control over where it goes or how long it sits in the distribution house."
The company ended up shutting down shipping three days earlier than expected to make sure packages arrive in time for Christmas.