"European Art of Taste project: Italian Fruit & Veg Masterpieces" goes to Beijing
Italy is widely known and appreciated for its fresh high-quality produce and culinary creativity. The European Art of Taste project: Italian Fruit & Veg Masterpieces, a promotion project co-sponsored by the European Union and CSO Italy, was rolled out in 2019 in the Asian market (Japan, China and Taiwan) to build the recognition and convey the value of excellent fresh produce from Europe, especially Italy. This project will cover a period of three years and we are now into the second year.
Recently, a tasting dinner under the framework of this project took place in Riva Cafe & Restaurant in Beijing. Through a video conference during the event, CSO Italy members Ceradini, Jingold, Origine, RK Growers, Joinfruit, Mazzoni, Oranfrizer and Conserve Italia showcased their kiwi fruit, frozen fruit puree, Sicilian blood oranges, orange juice, and tomato sauce. Chef Fabio thoughtfully also put together an exclusive menu for guests to taste the gift of nature from Italy.