GREENVILLE, N.C. Uptown Greenville is pleased to announce the addition of Courtnee McGrath as the new Events and Branding Director, which is dedicated to the revitalization of Greenville's central business district.
McGrath has been with Uptown Greenville since 2019 serving as an intern and most recently Event Manager. In the beginning of her role as Event Manager, the COVID-19 pandemic shifted her role from in-person events to others form of activation forcing McGrath to adapt quickly to the change.
As Events and Branding Director of Uptown Greenville, McGrath is responsible for managing multiple events including Freeboot Friday, PirateFest, the First Friday ArtWalk, and others. These events help support the cultural fabric and commercial growth of Uptown Greenville and are part of a larger effort to make Greenville an even better place to live, play, eat, shop, and invest.