Upper St. Clair juniors finish first in marketing competition

Upper St. Clair finished first, followed by Pine-Richland and Mt. Lebanon high schools, respectively.
The six teams in the competition were tasked with creating a marketing plan for GNC’S Amp Wheybolic powder. This year’s target market was the United Arab Emirates.
“One of the interesting takeaways about this target market is that the UAE is made up of many expatriates from other nations,” said Joanna Darakos, Upper St. Clair High School Spanish teacher and team sponsor. “A very small percentage of the population is actually considered Emirate.”
Each team delivered a 12-minute presentation to a panel of judges, which was followed by a three-minute question-and-answer session. The marketing competition was open to all high school students who are currently studying a world language. Teams could have a maximum of five members.

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