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Madrid, Spain, 30 March 2021 – Only with strong and coordinated political action can Europe reopen to tourism in time for the peak summer season.
The World Tourism Organization (UNWTO) has again stressed the importance of collaboration as it welcomed European Commission Vice-President Margaritis Schinas to Madrid for a high-level meeting focused on the joined-up response to the ongoing crisis, and on advancing plans for tourism’s vital restart.
As the latest data shows an 85% fall in tourist arrivals across Europe at the start of 2021, UNWTO has noted Europe can set a global example by restarting the sector. Given tourism’s huge socio-economic importance, the benefits that will accompany the return of tourism in time for the peak European season will be felt well outside of the sector itself.