6 hours ago
The United Nation World Tourism Organisation (UNWTO) and Google have signed a new agreement to work together and lead global recovery of tourism through innovation, education and market intelligence.
The new memorandum of understanding builds on past cooperation between the UN agency for tourism and Google.
Notably, the pair will host trainings for destination management organisations, using a new capacity building curriculum developed by Google.
These sessions will empower destinations to switch to digital, with the training adapted to reflect their specific circumstances and the unique challenges every destination currently faces.
The new curriculum will also complement existing joint initiatives, and a data sharing agreement for Google’s Travel Insights to power a portion of the UNWTO’s tourism recovery tracker.