Riley:
Matt Reynolds:
Reynolds:
We're always covering trends, and there's a lot of trends that are going on right now. And we're always covering them from the lens of very close to a specific application, one company, one brand, one pack style. But with all of the change that we've seen happening, we kind of wanted to take a little more of a holistic view of what's going on and why we're seeing all these changes. Whether it's sustainability, or pack style, or whatever it might be. And it all seems to ratchet up to not really one single trend, but a year. And that's 2020.