AlleyWatch
Sometimes you just know in the first meeting…
For all the deep relationship-building with founders, market sizing, competitive analysis, and other diligence work we pride ourselves on doing, sometimes you just know.
On February 12, 2015, I met
Luke Schoenfelder, Thomas Meyerhoffer, and
Brian Jones, cofounders of a raw startup with an audacious vision. Their company was called Latch, and they wanted to change the way people thought about physical access. Looking at their initial product model — a stunningly beautiful design that has barely changed since those formative days — and listening to them describe their thesis on the market — a counterintuitive view, and a wildly more interesting one, that focused on a segment of the market that was different from their competitors — it was clear that these guys were special. I wanted in immediately.