Univision Acquires Largest Spanish-Language Ad-Supported Streaming Service, VIX
By
Staff
2 months ago
VIX to accelerate PrendeTV in the U.S. bringing strong audience momentum, a massive content library and world class management
MIAMI–(BUSINESS WIRE)–Univision Communications Inc., the largest Spanish-language content company in the U.S., announced today it has acquired VIX, Inc., the leading independent ad-supported streaming service that offers video-on-demand content to millions of U.S. Hispanics and consumers throughout Latin America. Financial details of the transaction were not disclosed.
PrendeTV, the only ad-supported video streaming service created exclusively for U.S. Hispanics, featuring free, premium, 100% Spanish-language programming. VIX operates the largest Spanish-language, free ad-supported streaming platform serving Latin American and U.S. Hispanic audiences, including a content library of 20,000 hours of free Spanish-language film and TV programming. The acquisition of VIX, which will be integrated into PrendeTV in the U.S., will bring immediate scale and momentum to Univision’s free, ad supported streaming platform. The combination of VIX’s broad content library, management talent