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United States Health Coaching Market Report 2021 - ResearchAndMarkets.com
January 15, 2021 GMT
Health coaching has emerged as a $7 billion service market, with a strong growth outlook.
An estimated 128,000 health coaches and health educators advise and motivate clients to change bad lifestyle habits and to manage chronic conditions such as diabetes. Consumers, employers and insurers are each now more seriously focused on improving health and being proactive, in light of the pandemic, rising obesity levels, and chronic health conditions.
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You are most likely to find a health coach in private practice, at a healthcare insurer, or via a corporate wellness program. Large self-insured companies are using coaches to improve employee health and cut claims costs, as are healthcare insurers. However, like coaching in general, the industry is loosely defined and certification in many cases is performed by many competing organizations. However, national standards have been developed and CPT billing codes and reimbursement are on the near-term horizon.