United Breweries, controlled by HEINEKEN, has appointed Vivek Gupta as its Managing Director and Chief Executive Officer, the company said on Thursday. He will focus on premiumising UBL's portfolio and strengthening the iconicity of Kingfisher. Jacco van der Linden, Regional President APAC of HEINEKEN, expressed excitement about Gupta's appointment and praised his ability to build businesses and brands in a fast-paced and complex environment.