Unilever Ventures, the venture capital arm of the Unilever Group, has joined forces with True Beauty Ventures, a US based investment firm specializing in scaling beauty and wellness brands to make their first foray into the fragrance category. The two companies have acquired minority stakes in the Canadian clean perfumery brand The 7 Virtues.
Founded in 2010 by entrepreneur, author and activist Barb Stegemann, the brand pioneered the clean and sustainably sourced fragrance category. The...